What you're looking at
The AI visibility snapshot for our own brands — HARRIS, FOX, YELLO, POP! — measured against ChatGPT and Gemini for every scanned query. Competitor depth (Santika, Novotel, Ibis, Mercure, Aston, Artotel, favehotel) lives in the Competitors tab; here they only appear as the CP column and the head-to-head KPI.
The matrix
- Queries are grouped the same way as the other tabs: Generic City, Landmark, Use-Case, Branded (from the Excel metadata). Groups start collapsed — each bar shows query count + own-brand visibility. Click a bar to expand it.
- Each expanded row = one query. Columns per LLM: YELLO, POP!, Harris, Fox, then one Comp column.
- Green ✓ = own brand mentioned. Red ✗ = own brand missing.
- Comp number = how many competitor chains were named (hover for names). Gray ✗ = none.
- Click any expanded row to read the full LLM responses and sources.
The KPIs at top
ASR Brand Visibility = % of LLM responses (across all queries × ChatGPT + Gemini) where any own brand was mentioned. Weakest Platform shows the gap between ChatGPT and Gemini coverage. X Leads By tells you whether ASR or the top competitor wins the head-to-head.
The rings & charts
Rings and charts show own brands only — per-brand mention rate, platform split, category radar, and Google search demand. For competitor share of voice, head-to-head, and the gap-query list, open the Competitors tab.